We help ambitious B2B businesses own the issues that matter to their customers, communities and industries, by shaping conversations that command attention. We supercharge the narrative, amplify products, services and solutions, and position authoritative expert voices at the heart of the debate.

We help ambitious B2B businesses be heard


About LUCY

Herd PR was founded in 2010 by Lucy Bridle, an award-winning former agency PR head..

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What We DO

We ban processed, off-the shelf PR solutions in favour of homegrown, handpicked and fresh…

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Lucy is an outstanding senior PR practitioner. I’ve known and worked with her over the past eight
years on several multinational marketing communications programs. She is very strategic in her approach, extremely professional, detail oriented, has very strong media relations skills, and is focused on achieving and measuring results. Hire her if you can
— Jeff Wedeward, Owner, Bader Rutter, USA