Herd Public Relations. Be Herd.

Herd PR was founded in 2010 by award-winning ex-agency PR Head, Lucy Bridle



After a successful, jam-packed 12 year stint in Manchester and London with a leading global B2B marketing communications agency, Lucy left the ‘big’ agency world in search of a fresh set of challenges. Drawing on years of corporate agency experience, Lucy now runs Herd PR, offering B2B consultancy services to a small portfolio of clients. Swapping the North West for a taste of ‘west-country idyll’ Lucy is based in a small village outside Bath, with her husband, 2 small boys, 6 chickens and a couple of guinea pigs. With rolling green hills as a backdrop and London only 1hr20 mins away by train, Herd is perfectly placed to serve local and national clients.    

Lucy is an outstanding senior PR practitioner. I’ve known and worked with her over the past eight years on several multinational marketing communications programs. She is very strategic in her approach, extremely professional, detail oriented, has very strong media relations skills, and is focused on achieving and measuring results. Hire her if you can
— Jeff Wedeward, Owner, Bader Rutter, USA


Lucy’s B2B agency career saw her rise through the ranks to senior management as an Executive Board Director, responsible for the agency’s PR division. She oversaw the PR team's most successful growth period in over 30 years, significantly increasing revenues and the size, scale and profile of the PR operation, whilst introducing a roster of new clients and developing a portfolio of award-winning campaigns.

Gaining a wealth of experience along the way, Lucy has worked with some of the UK's most innovative B2B brands, with specific sector expertise in the manufacturing, engineering, construction and architectural specification sectors.

Lucy and her team were nationally recognised with a string of high profile Chartered Institute of Public Relations (CIPR) award wins, notably the CIPR Grand Prix award for Best Corporate Communications, as well as the prestigious B2B Marketing Award for PR Agency of the Year.